Resume

Roger Jensen

Full-Stack Designer | UX/UI, Product, Branding & Visual Design

Profile

I’m a full-stack designer with 10+ years of experience creating digital experiences, memorable brands, and design work that connects with real people. My background spans UX/UI design, product design, branding, visual design, information architecture, campaign design, and creative direction, with hands-on HTML/CSS fluency that helps bridge design and development.

I’ve worked across websites, digital products, brand systems, and marketing campaigns, combining user-centered thinking, visual storytelling, and strong execution to bring ideas from concept to launch.

Core Expertise

UX/UI Design • Product Design • Branding • Visual Design • Information Architecture • Campaign Design • Creative Direction • Wireframing • Prototyping • Responsive Design • Design Systems • HTML/CSS • Figma • Adobe Creative Suite

Experience

Principal Freelance Designer

Remote | 2014 – Present

Lead end-to-end design across UX/UI, branding, websites, landing pages, and campaign creative for small businesses, nonprofits, and e-commerce brands.

  • Designed user-centered web and mobile experiences with a focus on usability, accessibility, and responsive design
  • Built wireframes, user flows, prototypes, and reusable UI patterns in Figma
  • Led branding and visual design initiatives including logos, identity systems, campaign assets, and digital collateral
  • Applied information architecture and content hierarchy to create clearer, more intuitive user journeys
  • Developed landing pages, email templates, and marketing creative aligned with business goals and brand voice
  • Collaborated directly with clients and stakeholders to shape strategy, creative direction, and final execution
  • Used HTML/CSS fluency to support developer collaboration and stronger implementation

Brand & Marketing Support

Goodwill | 2018 – 2019

  • Created retail signage, promotional assets, and branded marketing materials
  • Supported campaign communication through clear, engaging visual design
  • Maintained brand consistency in a fast-paced production environment

Graphic Designer (Volunteer)

Animeals | 2015 – 2019

  • Designed print and digital assets for fundraising, outreach, and adoption initiatives
  • Supported community engagement through mission-driven visual storytelling
  • Created clear, accessible materials aligned with nonprofit goals

Education

B.A. in Graphic Design & Media Arts
Southern New Hampshire University | 2025 | GPA: 3.5

Certifications

UX Design • Digital Marketing • Project Management • Data Analytics