Resume

Roger Jensen

Full-Stack Designer | UX/UI, Product, Branding & Visual Design

Profile

Full-Stack Designer with 15 years of experience, including 10 years in graphic design and visual branding and 5 years focused on UX/UI, product design, and front-end implementation.

Brings a hybrid skill set that bridges visual design and development-combining strong foundations in branding, layout, and storytelling with hands-on experience in user experience, interface design, and HTML/CSS execution.

Experienced in delivering end-to-end digital solutions across websites, products, and marketing campaigns, with a focus on usability, clarity, and real-world impact

Core Expertise

UX/UI Design • Product Design • Branding • Visual Design • Information Architecture • Campaign Design • Creative Direction • Wireframing • Prototyping • Responsive Design • Design Systems • HTML/CSS • Figma • Adobe Creative Suite

Experience

Principal Freelance Designer

Remote | 2014 – Present

Full-Stack / UX/UI & Product Design (5 Years Focus)

  • Designed user-centered web and mobile experiences with a focus on usability, accessibility, and responsive design
  • Built wireframes, user flows, prototypes, and scalable design systems in Figma
  • Translated design concepts into functional front-end outputs using HTML/CSS
  • Collaborated with developers to ensure accurate implementation and performance
  • Applied product thinking to improve user journeys, conversion, and engagement

Graphic Design & Branding (10 Years Focus)

  • Led branding and visual identity projects include logos, brand systems, and campaign assets
  • Designed marketing materials across digital and print (ads, email, social, signage)
  • Developed strong visual storytelling aligned with brand voice and audience needs
  • Created layouts and visual systems for websites, landing pages, and campaigns
  • Maintained consistency across multi-channel brand touchpoints

Brand & Marketing Support

Goodwill | 2018 – 2019

  • Created retail signage, promotional assets, and branded marketing materials
  • Supported campaign communication through clear, engaging visual design
  • Maintained brand consistency in a fast-paced production environment

Graphic Designer (Volunteer)

Animeals | 2015 – 2019

  • Designed print and digital assets for fundraising, outreach, and adoption initiatives
  • Supported community engagement through mission-driven visual storytelling
  • Created clear, accessible materials aligned with nonprofit goals

Education

B.A. in Graphic Design & Media Arts
Southern New Hampshire University | 2025 | GPA: 3.5

Certifications

UX Design • Digital Marketing • Project Management • Data Analytics